Autoresponders – Why You Need One

Saturday, November 5th, 2011 at 8:35 pm

Here is just a short post about autoresponders and why you need one.

If you are doing business on the internet, autoresponders are one of the most important marketing tools. There is only one thing more important than your autoresponder, namely your opt-in list. However, all autoresponders start out without a list and the list does not exist until your autoresponder mailing list starts filling up with names and email addresses!

A great and fast way to build an email list is by giving things away for free, like an ezine, free reports, free ebooks, free access to private websites, or anything else that you can think of. The aim is to get people to sign up to receive that freebie, and to agree to receive email from you in the future!

It is a win-win situation for both parties, but you get more than anyone else in the deal. The person gets a freebie. You get their name and email address, and permission to email them in the future.

When you do it right, you get even more than that. The freebie that you give away should also be used to promote your products or services. Even if it just has affiliate links for products or services that are related to the topic of the freebie, it is a way to make extra income. Then, when you send emails later on, you can again promote your products or services. Just make sure to include valuable information in the email as well, otherwise people may likely unsubscribe from your autoresponder mailing list.